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The first tourist excursions to Pula were recorded at the beginning of the 19th century. The first modern hotel in Pula - Hotel Riviera - was opened in 1908. Under the Italian rule, the hotels Miramare, Bologna, Milano and Centrale were operating as well as the childrens summer camps Principe di Piemonte on Stoja and Sandro Mussolini on Vargarola. In the 1930s Pula had several travel agencies. Tourism in Pula experiences its peak in the 1960s, when on the beautiful, well-indented and green coast south of Pula the construction of modern tourist resorts was initiated (Zlatne Stijene, Ribarska Koliba, Verudela).
Today Pula offers a variety of excellent opportunities for tourists. Together with well-equipped hotels and other types of accommodation facilities, the tourist offer includes many sports grounds, recreational facilities and entertainment programs, terraces with live music, discotheques, casinos, inns and restaurants, as well as diverse excursions. The town disposes of two marinas, so that yachting tourism is increasingly developing. Pula is also a well-known congress centre (the large congress hall in Hotel Histria). The town can be reached by various means of transport, and there is an airport in the immediate vicinity of Pula (6 km), constructed to meet the requirements of international air traffic. Events: the Croatian Film Festival has been organized traditionally every year since 1954 in Arena (July), the Pop Music Festival "Arena" is also held in Arena (July), Art & Music Festival - the rock music festival (in August). Pula is also a centre of sport tourism because domestic and international sports teams and athlets find the favourable climate, quality sports facilities (tennis courts, sports halls, football stadiums, football fields, track-and-field courses, indoor and outdoor swimming pools, water sports facilities, etc.) suitable for winter training season. Apart from the traditional sports on the ground, there are opportunities to enjoy a variety of water sports. Pula ACI Marina has 294 berths in the sea and 100 places on the land, provided for the vessels of a length between 6 and 18 m; Veruda Marina has 610 berths in the sea and 150 places on the land; vessel length between 6 and 15 m.